01ACQUISITION
Lower acquisition costs
Referral mechanic: existing customers bring in new ones.
Less discount, more impact
Targeted steering of behavior across the customer journey
Every moment in the funnel can be used to influence decisions – with mechanics that motivate instead of discount.
What it delivers
What activation does for your shop
02AOV
Higher basket value
Above a threshold a reward unlocks – the basket grows.
03CONVERSION
More completed purchases
A prize impulse at checkout gets hesitant customers over the line.
04FREQUENCY
Higher purchase frequency
Rewarded returns bring customers back more often.
05CROSS-SELL
More per order
A fitting add-on unlocks a bonus – the basket grows.
06FIRST-PARTY
Your own customer data
Playful participation delivers opt-ins and first-party signals.
Mechanics library
50+ mechanics – selected by goal, behavior and context
Mechanics are not static – they respond to behavior, context and the incentive used. What matters is not the format, but the measurable effect.
PredictionQuizInstant WinCountdownChallengeRevealUnlock LogicProgressionDaily ReturnStreak LogicVotingCollectMemorySpin LogicCode EntryReward Gate+ 34 weitere
Interactive example
What this can look like in your shop
Click through the funnel of an example outdoor shop: the cart value drives the prize tier, from GOLD upwards the order qualifies for the grand prize draw. (Example shown in German.)
Interaktives Beispiel
Email eintragen und das vollständige Beispiel direkt hier ansehen.
Incentives & the law
Legally sound – under German law
Prize and incentive mechanics touch German gambling and fair trading law. That is why legally compliant campaign design at ems digital is not a footnote but a design principle of every mechanic.
01
No additional stake
The purchase price stays unchanged; no separate stake is required for the chance to win. No stake means no gambling character.
02
Coupling is generally permitted
Since the coupling prohibition was removed from German unfair-competition law, participation may be tied to a purchase – a mandatory free-entry route is no longer required.
03
Transparent conditions
Entry conditions, prizes and deadlines are clearly stated per campaign (§§ 5, 5a UWG) – without misleading scarcity or winning claims.
04
Review per campaign
Every campaign is individually legally reviewed and designed – mechanics, communication and fulfilment included.
Note: this overview is not legal advice. Legal review takes place per campaign.
Comparison
Why activation instead of discounts?
Traditional discounts
- Static price cuts as the default
- Direct margin loss
- Fast habituation, declining impact
- No targeted steering of behavior
- Limited differentiation
Activation with ems digital
- Targeted impulses instead of blanket price cuts
- Margins stay controllable
- High attention at the right moment
- Active influence on decisions
- Dynamic and precisely controllable
FAQ
Frequently asked questions
How do we best get started?
We recommend a pilot approach: in 2–4 weeks we set up initial campaigns together to test your customers' response. You quickly see which mechanics work – without significant effort or risk.
What do we need to provide to get started?
Very little: initial campaigns require no technical integration. We design, run and handle the campaign – you provide the space in your shop or channel and align the key points with us.
Are prize mechanics even permitted in Germany?
Yes – with the right design. The former coupling prohibition no longer applies, so prize draws may be tied to a purchase. What matters is that no separate stake is required (the purchase price stays unchanged) and that the entry conditions are transparent. Every campaign is individually legally reviewed.
How is data privacy ensured?
All data is processed in compliance with GDPR, exclusively in German data centers, and stored encrypted.
How do I measure success?
You receive analytics on participation, engagement and conversion rates – so you can directly track and optimize the ROI of your campaigns.
Contact
Let's talk about your activation strategy
Pilot in 2–4 weeksNo technical integration requiredStart non-binding